Hotels, retailers and exporters buy directly from farmer producer groups around Nashik. You see today's rate against the mandi rate, the grading standard, and which village your crate came from. The farmer keeps 18–24% more.
Updated at 6 am from the collectives and the Lasalgaon and Pimpalgaon APMC boards. The last column is the honest one: what the farmer takes home extra per quintal by selling through us.
Rates are per quintal (100 kg), ex-collection-centre, Grade A. Prices move daily; a confirmed order locks the rate for 72 hours. Sparkline shows the last seven days of the KHET rate.
Pick your buyer type, the crops and quantities in quintals, and how often you need them. The quote shows grading, packaging and logistics as separate lines, the way a real proforma does.
Pick a crop and see which collective grew it, in which village, on how much land, under what practice, and when the harvest window opens. Your kitchen team can put the village name on the menu.
Nine centres within 30 km of the farms. Produce is weighed, graded and pre-cooled within two hours of harvest, so field heat never travels with it.
4–8°C reefers to Mumbai, Pune and Surat with a temperature logger in every load. The log goes to you with the invoice, not on request.
Kitchen-door delivery in the 6–11 am window, crates counted with your storekeeper. Rejections are picked up the same trip and credited that day.
| Grade | Size / colour | Blemish tolerance | Typical buyer | Rate index |
|---|---|---|---|---|
| A | Uniform, full colour, calibrated | Under 2%, no soft spots | Hotels, exporters | 100 |
| B | Mixed size, good colour | Up to 6%, cosmetic only | Retail, QSR chains | 84 |
| C | Off-size, ripe | Up to 12% | Processing, purees, pickling | 61 |
| Export | Calibrated, residue tested | Under 1%, MRL compliant | Gulf and EU importers | 118 |
"Our tomato cost dropped 9% and the wastage on arrival went from 11% to under 3%. The temperature log with every invoice ended a long argument with my F&B controller."
"Pehle vyapari ne jo rate bola wohi lena padta tha. Ab rate subah phone par dikhta hai aur paisa do din mein khaate mein aata hai. Iss saal do ekad aur liye."
"For grape exports the paperwork used to take a week. KHET's team does the residue test, the phyto and the packing list, and we only look at the container photos."
Hotels and retailers: 15-day credit after two paid orders, GST invoice with each delivery. Exporters: 50% against proforma, balance against documents. Farmers are paid within 48 hours of grading either way, which is the whole point of the model.
5 quintals for a single crop within Nashik and Mumbai, 20 quintals for other cities so a reefer runs full. Mixed loads are welcome, and a weekly standing order can be as small as 3 quintals per crop.
Reject at the door, in front of the driver. Rejected crates go back on the same vehicle and the credit note is issued the same day. Our rejection rate across 2025 was 1.8% of crates.
No. Produce prices move daily and pretending otherwise is how people get hurt. A confirmed order locks its rate for 72 hours; annual contracts use a mandi-linked formula with a floor and a cap, which we will write into a term sheet.
Yes, and chefs often do. We run a monthly farm walk on the second Saturday: three collectives, a grading centre and lunch on the field. Tell us on WhatsApp and we will add you.
Through an existing collective or by forming a group of at least 25 farmers. We audit practices, register the FPO if needed, and pay for the first year of soil and residue testing.
Or build the quote above and hit send. A sourcing manager replies within four working hours with availability, grade and a sample crate offer.